Why hire a restaurant coach for your business and what can the restaurant coach do for you? Coaches are usually something associated with sports or competing in some shape or form. Whether that’s on the court or in the kitchen there are opportunities to win. In the restaurant business winning comes in the form of pleasing the customer, motivating employees and increasing profit. Remember in my prior blog we called it “the recipe for success” and how each and every ingredient plays a vital part. A qualified coach will always have a game plan and have the players ready to execute it. Let’s look and review 5 winning combinations for restaurant.
1. Seeking Good Counsel
Your best advice comes from coaches that have been there and done that. When you seek counseling as a restaurant coach, they have had successes and failures. But remember a restaurant coach is only the beginning of advice you need. Always consult with your attorney for legal matters, and your accountant for financial matters. Hiring a restaurants coach is a good start and in most cases. Be prepared to pay for their advise and they are not that expensive.
2. Understand the Cost
It’s absolutely necessary to consider all that you will be investing from start to finish. That would include if you building from ground up or leasing from someone. It also includes all the fixed and variable cost of the day to day operations such as electricity, gas, water, insurance, payroll services, food cost, liquor cost and labor cost.
3. The Concept
After you have put your preliminary budget together and you feel somewhat confident in you projections; the concept can begin to evolve. Remember the concept needs to fit your geographic area, and work well with the targeted market that you are trying to attract. Another thing, know your competitors. This is the reason for your marketing study and why it helps you make decisions of what your concept should be.
4. Marketing Plans
Are like a guide or a roadmap that gets you where you want to go. It is your master plan for achieving your advertising, your public relations, and your promotions. It lets people know that you coming and where you are? In order to be successful in this very competitive market attracting customers early on is very important. In to today’s world, utilizing social media and combine it with radio, print, billboards and when you start establishing your customer base building your email list to communicate theme events and daily specials. Remember it needs to fit within your budget.
This is when all your planning is put to the test and you are start to see the results of your efforts. The game is far from over and the real work has just begun. The one thing that is constant in the restaurant business is change. The challenges that you will face will be many including your staff will be tested as well. Understanding that you are in the people business, which makes it unpredictable. You will be dealing with personal likes and dis-likes and taste that vary from one person to another. With all that said…there are great rewards that come from executing your game plan well. Personal and financial success and knowing that have created a place that people come to and enjoy time with friends and family. It’s that place “where everyone knows their name.