Linda my wife, will be joining me on my website to discuss wines in her own segment called Linda Wines. Linda Wines will be about choosing Great Wines at a Great Price with a Great Profit for a Mom & Pop restaurant. Right now we are working out the details so you as an operator can be educated about wine. You will learn about the labels, back ground, and price points of wines.
When Linda worked with me at two of my restaurants, she researched wines all the time. I loved what she did. When she found a great wine with a great price at a great profit, it meant two things. First, we were able to turn over our wines quickly; and second it helped raise our check average. Being able to turn over your inventory quickly will increase your cash flow. We all know that when you hold onto inventory it costs you money. Our check average went from $9-$10 to $18-$20 for lunch and $17-$18 to $26-$30 dollars for dinner.
So I asked Linda to find wines that the average Mom & Pop restaurant can buy that would follow our model 3Gs: Great Wine, Great Price, and Great Profit. Here is what she told me:
Wines Being Purchased
She was Curious about which type of wines were being purchased —Red or White? Domestic or Imported? What she found was that the top 3 best-selling wine brands are imported. The #1 spot is Gel by Gallo, #2 is Concha y Toro from Chile, and #3 is Yellow Tail from Australia. Wine sales in 2012 grew 2%. Chardonnay sales make up 21% of the market. Cabernet Sauvignon is 12%, Merlot is 9% and Pinot Grigio is 8%. The largest increase in share was Muscat/Moscato which increased 33% in volume. It has a 6% market share.
Linda’s Top 3 Picks
Linda’s top 3 picks were Gallo’s Moscato, Concha y Toro’s Merlot, and Yellow Tail’s Shiraz Cabinet. These wines are available in 750ml and 1.5lt bottles and are available in local grocery stores and wine shops.
Linda told me the definition of a good wine: It should start and end with a smile.