I remember one time when I had an emergency room visit for a minor burn that I received while catering and the doctor asked how long I had been doing this type of business?
When I told him that it was over twenty years, his response was how fortunate it was that I had lasted that long.
I ask him why? And he proceeded to tell me how it’s common knowledge that 90 % of all restaurants fail in the first year and for me to still be in it was impressive.
The doctor needed to move on to another patient, and the nurse finished up bandaging me up and I headed back to work.
Restaurant facts are facts, we might survive as a chef, or a cook or even a restaurant owner, but our business might not.
We must not allow other peoples perceptions define us!
According to Dun & Bradstreet, the restaurant business has better success rate than some industries. Retail, which accounts for 11.2% of business failures. Construction despite the improving economy had the highest at 13.7 %.
If you just look around your neighborhood and see the restaurants that have gone out of business in the last year, I believe you’d be pleasantly surprised. History tells us that commonly accepted “truths” are often little more than idle speculation. The truth can be elusive, and when it comes to the restaurant industry, it seems to fall right into this category.
There is just not enough credible information to support these claims. It was back in 2003 that Chef Rocco premiered “The Restaurant” a TV series.
The claim was that with 90% of restaurants failing in the first year they could beat it. Think about it, 9 out of 10 failing in the first year, is that possible? If it were true, you would see empty spaces for lease everywhere. The good news is that applications are being applied for all across the country regularly for new businesses. The other interesting bit of information is that restaurants that survive the first three years, typically goes on to survive up to ten years, that’s a FACT!