Who’s number one?
In my last blog, I spoke of the vendor being at the top of the list as far as restaurant relationships in your business.
Well, then the question becomes, who is number one?
Relationships are vital, playing a huge role in the success of your restaurant business. In my last blog, I spoke about vendor relationships and how trust and honesty and accountability plays in the success of your restaurant.
These elements weigh heavily on your success no matter who the relationship is with. So let’s look at two other relationships that will complete the top of this list!
Build it, and they will come!
Just because you built it, and your concept is well thought out doesn’t mean customers will walk through the door. It should mean they will walk through the door.
The next step is keeping them coming back and getting the regulars to return with their friends.The best way to accomplish this is building relationships with your customers and getting to know them, and then they hopefully spread the word through “word-of- mouth.”
A recent National Restaurant survey found that 90 percent of customers said they were likely to choose a full-service restaurant for the first time based on recommendations of family members or friends.
Once the word of mouth is starting to work, and new customers are dining with you, you have to make sure you exceed their expectations.
So how do you exceed their expectations? You make sure you have an inviting atmosphere, great food and great service. This combination is called “the dining experience”.
It isn’t good enough that you as the owner, general manager or manager has a great repour with the customer, making sure that your front of the house staff fosters these relationships also.
And this is why when it comes to developing restaurant relationships in your business the employee tops the list!
It’s the staff of your business that will ultimately make you or break you in your success.
From the back of the house to the front of the house each one plays a role in the operation and when all cylinders firing in the right direction and working it is a beautiful feeling.
As you know, the first contact and the direct link to the customer will be the front of the house staff. The hostess, bartender or the server and they are responsible for providing excellent service to your customers.
Whoever the customers first contact will be, that staff person will have the opportunity to set the stage for the customers complete dining experience.
Training your staff is imperative and making sure they know the operation and understand the menu and how everything should look. Ultimately the whole team is part of your success.
For this reason, So do I put my employees as the number one? What do you think? Thumbs up.
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