The real recipe for success in any restaurant my not be the recipe at all.
As you get ready to embark on this new journey of opening your restaurant. You will need to recognize that it’s like puzzle and how every piece plays an important role in your future success. No one piece is more important than the other. Matter of fact, think of it as your recipe for success because each and every ingredient plays a vital part in the success of the final product. With over forty years in the restaurant business and a large part of that in the kitchen I understand the importance of following the recipe. That means all the ingredients play equally in the final talley. The trial and error theory can be costly, and end your dream of being a restaurant owner before you get off the ground. I’m here to tell you that your chance of survival will increase greatly if you follow the recipe that is laid out for you.
Ready or not!
Getting your restaurant open and doing it on budget and on time is not as easy as you think. The applause of real success will come when customers show up and return frequently. This is your bread and butter, and it’s when you get them to come through your doors by choice and not by chance that you increase the opportunity for long term success. A lot of restaurants will open up with a big bang because their concept is unique to the area and they put together a big marketing blitz. They get the crowd and make an impression, but six months, ten or twelve months all is in vain and they are closing their doors. To create long term success you need to build a strong customer base and also continue creating a nitch to attract new customers through your marketing plan. If you have created a brand which includes the food, service, ambiance, name and logo and you’re consistent in presenting this it will be what’s remembered and bring them back. Remember this, what makes you unique within your brand? There is a lot of other restaurants that have great food and decent service, but one thing you need to understand is we are in the hospitality business and setting yourself apart from your competition could very well be your understanding the definition hospitality.
Hospitality refers to the relationship between a guest and a host, wherein the host receives the guest with goodwill. Most people think of it as friendliness and the generous reception and entertainment of guest, visitors, or strangers. If you take time to study this definition and really let it sink in you will understand the importance of creating that atmosphere. The truth is you don’t have to spend a lot of money conducting an marketing plan to gain the customers loyalty. You can look around in your own town and see the ones that understand hospitality. The mom and pop’s that treat you like family and give you that warm feeling of “were glad you’re here”. In closing ask yourself this question…what will your customer remember from their dining experience with you?
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